

Empowering - Connecting-Growing
Empowering - Connecting-Growing
Who We Are
SASMEA is a dedicated advocate for the growth and sustainability of Micro, Small and Medium Enterprises (MSMEs) across South Africa. Originating in 2010 through our predecessor, SASMEF, we have developed a legacy of advocacy, support and commitment to transforming the economic landscape by addressing the unique challenges faced by MSMEs.
Our Mission
SASMEA aims to uplift and empower the MSME sector to create an inclusive economic environment. We serve as a catalyst in removing economic, political, and legislative barriers, ensuring that MSMEs can thrive and contribute significantly to the national economy.
Our Vision
To be the leading voice in Southern Africa, fostering a conducive ecosystem where MSMEs are recognized, supported, and empowered to drive economic transformation.

SASMEA's membership portal offers members access to a host of benefits. These include a Business Health Assessment, access to members and more. Click the button to log in. Welcome to SASMEA!

We are focused on assisting our members grow their businesses. It can be overwhelming starting and running a business Our membership which include tools and information will help you navigate your way to success

Africa's future lies in stronger regional trade, collaboration, and opportunity. SASMEA Africa connects entrepreneurs, businesses, investors, and strategic partners across the continent, creating pathways for cross-border trade.

The Green Economy is no longer a vision for tomorrow—it is one of the world's fastest-growing economic sectors today. SASMEA is committed to ensuring that Micro, Small and Medium Enterprises (MSMEs) are not left behind.

Information is key for a business owner. Stay updated with the latest trends, laws and regulations, innovation and new developments. This is crucial to stay ahead of your competition and adjust your plans well in advance.

Running a business comes with many expenses. That's why SASMEA partners with leading service providers to bring members exclusive deals, discounts, and special offers designed to save money and increase value.

SASMEA is part of the National Dialogue currently underway. Our focus as the head of the Small Business, Stokvel, Informal Economy and Cannabis Sector is to get your voices heard.
Join the conversation.

SASMEA has partnered with various stakeholders to bring you host of events that benefits business owners. These include webinars, physical events, networking opportunities and more. Check out the latest events today.

Every successful business needs access to the right funding at the right time. Through strategic partnerships with private financiers and government funding programmes, SASMEA helps connect SMEs to a variety of funding opportunities

Book a speaker well established in issues involving Small Business Development. These include motivational talks, focused talks on marketing, customer service and more. As a member you can list your services here too.

Business is forever evolving. A business owner or key staff always need to upskill to ensure that the latest technology and methodology used is relevant in this fast paced environment. Stay current to be working smarter not harder.
If you would like to schedule a 30 minute introduction meeting, you can do so by clicking the link below. Remember to add meeting points so that we can adequately prepare for our session. We look forward to meeting you!
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